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Home » Courses » What is Communications for Advocacy? » What is Communications for Advocacy?
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  • With this exercise, you will have started a “power mapping”, as it is usual in advocacy strategies, and applied it to your communication strategy.  You will also see better what types of communication you are currently doing towards each of these influencers. This will help you to assess your current strategy, analyse whether it is diverse enough, and identify possible blind spots.

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  1. Question 1 of 12
    1. Question

    Who influences this particular decision maker?

    Rate each influencer in the following list on a scale from 1-10 according to their level of influence on this decision maker (1 = poor – 10 = strong)

    Other decision makers

    • poor  strong

  2. Question 2 of 12
    2. Question

    Journalists

    • poor  strong

  3. Question 3 of 12
    3. Question

    Bloggers/vloggers

    • poor  strong

  4. Question 4 of 12
    4. Question

    Public opinion

    • poor  strong

  5. Question 5 of 12
    5. Question

    The community that is directly concerned by the policy

    • poor  strong

  6. Question 6 of 12
    6. Question

    Progressive civil society groups

    • poor  strong

  7. Question 7 of 12
    7. Question

    Conservative civil society groups

    • poor  strong

  8. Question 8 of 12
    8. Question

    Religious leaders

    • poor  strong

  9. Question 9 of 12
    9. Question

    Community leaders, elders, other opinion leaders

    • poor  strong

  10. Question 10 of 12
    10. Question

    Entertainment industry, celebrities

    • poor  strong

  11. Question 11 of 12
    11. Question

    Private sector

    • poor  strong

  12. Question 12 of 12
    12. Question

    Influencing all these stakeholders takes a lot of different strategies and activities. Let’s see how they relate to your current work:

    Within your advocacy, what type of communications are you currently doing?

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