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Thank you for doing this exercise We suggest you keep this frame as a guideline for when you design your campaign communication strategy.
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Question 1 of 9
1. Question
Choose one campaign objective (i.e. taking your target audience from where they are now to where you want them to be. For example: “Make women aged 30-40, with higher education, employed, married and moderately religious, become more understanding and compassionate towards sex workers”)
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Question 2 of 9
2. Question
What is your narrative?
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Question 3 of 9
3. Question
What words will you use?
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Question 4 of 9
4. Question
What words will you absolutely need to avoid?
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Question 5 of 9
5. Question
If you use an image, what do you want it to convey ?
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Question 6 of 9
6. Question
What tone will your communications express?
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Question 7 of 9
7. Question
Who will be your messenger?
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Question 8 of 9
8. Question
What other element of communication will you use? (symbols, numbers and figures, etc.)
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Question 9 of 9
9. Question
What format are you going to use (video, song, meme, OpEd…?)
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This response will be reviewed and graded after submission.
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