L10: Your Communications for Advocacy objective

Choose one campaign objective (i.e. taking your target audience from where they are now to where you want them to be. For example: “Make women aged 30-40, with higher education, employed, married and moderately religious, become more understanding and compassionate towards sex workers”)

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What is your narrative?

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What words will you use?

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What words will you absolutely need to avoid?

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If you use an image, what do you want it to convey ?

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What tone will your communications express?

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Who will be your messenger?

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What other element of communication will you use? (symbols, numbers and figures, etc.)

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What format are you going to use (video, song, meme, OpEd…?)

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