Campaign Communication Bahasa – Russian – Courses Sogi Campaigns

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Lesson 1: What is Public Campaigning? 2 Topics

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What is public campaigning?

Lesson 2: Communications basics 10 Topics

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Topic 1: What is communication?

Six major resistance mechanisms

Topic 2: How do you communicate?

Rewrite the following sentences

A few tips on images

Exercise: Identify images

A few tips on tone

Find the right definition

Lesson 3: Communications objectives 8 Topics

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Topic 1: Who thinks what?

Topic 2: What are your strategies?

Topic 3: The change journey

Topic 4: Modelling the change journey

Exercise: Change journey

Script of a change journey

Lesson 4: Neutralise 9 Topics

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Topic 1: Tactics for communicating with the opposition

Ridicule your opponents

Divide your opponents

Ignore your opponents

Topic 2: What to do when you talk to the opposition?

Don’t repeat negative messages

Exercise: Negative messages

Tips for talking to the opposition

Lesson 5: Inform 8 Topics

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Topic 1: Why do we need information?

Quality in quantity

Topic 2: Make your information authoritative

Quantitative social research on attitudes

Qualitative social research of attitudes

Topic 3: Make your information compelling

Exercise: Information and emotion

Lesson 6: Persuade 12 Topics

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Topic 1: Who can be changed?

Topic 2: Why do people think the way they do?

Influence people’s attitudes

What shapes attitudes?

Topic 3: Influencing social norms

Exercise: Social norms

Topic 4: Channelling values

Exercise 2: Identifying values

Exercise 1: Identifying values

Pause and think:

Lesson 7: Mobilise 6 Topics

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TOPIC 1: Who are your supporters?

Topic 2: Actions to engage your supporters

Topic 3: Moving up the engagement ladder

Exercise: Good or bad advice?

Topic 4: Tactics for mobilisation

Lesson 8: Reaching your target group online 5 Topics

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Topic 1: Who are you talking to?

Topic 2: Attracting attention

Topic 3: Find your audiences where they already are

Topic 4: Engage with your audiences

Lesson 9: Storytelling 11 Topics

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Topic 1: Why tell stories?

Topic 2: How is a story structured?

Topic 3: What makes a good story?

Exercise: Three core elements

Topic 4: The messenger

Exercise: The right messenger

Topic 5: Now write your story

Three core elements

Topic 6: What format for your story?

Lesson 10: Test and evaluate 3 Topics

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Topic 2: Evaluate