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Home » Courses » L10: A good message has several characteristics, which should of course all be tested. Can you identify them? 6 » L10: A good message has several characteristics, which should of course all be tested. Can you identify them? 6
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  • Wrong: It’s nice if a slogan rhymes, but it’s in no way an obligation for all advocacy communications. Actually sometimes being too “snappy” could make a social change campaign look like a commercial ad, and lose its edge, beyond a few shares of a campaign meme.

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    It should rhyme

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