As advocates, you have surely published a lot of information and data, specifically on the situation that you are confronted with: these can be for example medical studies (like the prevalence of HIV cases), situation reports (like cases of stigma and discrimination that your community has suffered), the effects and impacts of some policies (like the effect of harm reduction programs on HIV prevalence), and many more. 

But however perfect your information, people will choose to access it or not, depending on many factors. 

This is why your information needs to have two major qualities, which we will unpack in this lesson: 

  • It needs to be so authoritative that people will be inclined to trust it
  • It needs to be put in such a good shape that people will find it compelling

Let’s look at these two aspects in more detail now